Sandy Shailer - Amazon Reviewer
I love this book, has everything you need and not too wordy. I bought both the audio and book form and treated it like a mini training course. I have listened to the book and have learned loads already about long tail key words, funny you'll find you know more than you realise just understanding the terminology. As users we use this stuff without thinking. I'm now using the book to revisit the tools mentioned to see how well my site is working. I think this book helps with websites (obviously), your social networking profiles and blogs. The book is done from a marketing angle as that is the authors background and I found this was very helpful.